Some people need to lighten up.
CHARLESTON, West Virginia (AP) -- Abercrombie & Fitch is poking fun at West Virginia with a T-shirt again, this one reading: "West Virginia: No Lifeguard at the Gene Pool."
Gov. Bob Wise called the slogan cruel and said he would fight back.
In March, Wise sent a letter demanding that the chain of collegiate-style clothing stores dump a shirt that read, "It's All Relative in West Virginia."
"It is unfortunate that Abercrombie & Fitch continues to perpetuate stereotypes rather than positive things like the number of residents serving in the military or the state's PROMISE scholarship program," Wise spokeswoman Jodi Omear said Wednesday.
Other Abercrombie & Fitch T-shirts lampoon Kentucky ("Electricity in Almost Every Town") and Wisconsin ("Wisconsin Cuts the Cheese").
Abercrombie & Fitch, based in New Albany, Ohio, earlier defended its shirt slogans as lighthearted humor.
Spokesman Tom Lennox did not immediately return a call Wednesday.